Before You Develop Your Business Mobile App, Read This First

We have entered the stage where iOS and Android are probing outside mobile, and there is much happening with respect to how the entire bio-network is developing. 

When one asks what to consider in a mobile app development for one’s business, there is more to the platform wars than mobile. Firstly, Android is beginning to take off in non-mobile markets in a substantial manner. The active decoupling of Android from carriers for non-mobile markets, plus the abundance of tools with the current developer bio-network, will likely cement Android as the decisive open source operating system of the next decade. 

For designers, Android look like it’s developing more towards a consumer performance, which in turn, delivers a crucial competitive opening in the mobile app space. 

The question of which platform to support has more or less been addressed. That is, iOS and Android made up to 94% of smartphone sales last year, and there is little doubt that they will continue to control the market in years to come. 

However, despite this dominance, many organisations utilise more than one platform at the same time, some using three or more platforms simultaneously. Although this strategy makes good sense, many businesses are finding resources scarce, and quite often, a choice has to be made. 

For instance, which platform to support first with a new release or which platform to invest more time on when providing for an existing app?

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Wireframe UI sketching an iPhone App
In my own world as I’m sketching a visual concept of screens within an iPhone App in development.
By FireFishMike on 2012-08-31 02:42:43

Tips for Succeeding in Mobile Marketing

Have you created or are you thinking about creating a mobile marketing campaign using app advertising? There are a few things you need to consider before introducing it to its potential consumers. Firstly, it is vital that you know your audience before advertising your product. Consider the app Flappy Bird and its target audience. Do you share the same audience?

Ask yourself how your app advertisement can differ from the ones currently advertised in popular apps but also maintain enough similarities to receive the same popularity as its competitors. The difference could simply be that the advertisement could vary in its style and/or colour.

You also need to decide which platform you would like to use to reach your audience and if indeed your target audience uses that platform. For example, if you decide you want to create an app advertisement for a particular phone, you need to ensure that your target audience uses that brand of phone.

Decide how you want to reach your audience. Do you want to create an advertisement through social media sites such as Facebook, Twitter or YouTube or all of them?

Remember, it is important to stay up to date with the latest technology developments and consider which apps are popular now before launching your advertisement.

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iPhone 2g, iPhone 3GS, iPhone 4
By reticulating on 2010-12-24 13:10:14

Using SMS Marketing to Attract and Retain Potential Customers

When it comes to new marketing techniques, it can feel like everybody has an angle, but SMS marketing and mobile marketing has hit fast and it’s here to stay. But why so popular? Australia is one of the highest consumers of mobile phone products in the world, which means that as a consumer group, Australians are known in marketing lingo as ‘early adopters’. All this means is that Aussies like their technology – and why not? It’s fast, easy and effective.

That’s where SMS marketing comes in. Mobile phone consumers vary in age brackets, and use their phone accordingly. If a mobile number has already been collected by a supplier, it’s a viable way to update an existing customer with specials and exclusive offers. Mobile marketing also has a personal feel – one that mass marketing can’t always achieve, and retains customer loyalty.

Mobile marketing actually puts product information right into the consumers pocket, and SMS marketing is an inexpensive way to close. A customer may only get one text from a vendor, so SMS marketing has an element of spontaneity – if the mood hits, the consumer may be ready to purchase that next product. It’s a winner!

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Texting
John Poisson texting in earnest
By Joi on 2007-03-13 12:47:32

Top Tips on Cold Calling

Do you rely on cold calling to generate sales but seem to have difficulty closing that deal? Have you considered that you may be making some classic amateur errors, which affects how you deliver your sales pitch? Here are our top tips to help you out:

You need to pronounce your potential clients name correctly. If you are not sure how their name is pronounced you need to ask them. They will appreciate your honesty. Whether you are cold calling or telemarketing, the fact that you have mispronounced their name will be really obvious to them and is guaranteed to be the only thing that they will be thinking about when you are delivering your pitch.

Remember, sales professionals want to to persuade their audience that what they are selling is what they need by using manipulative tactics. This can be done by focusing on the positives of the product even if it means exaggerating on what the product does.

Even though there are a lot of amateur mistakes when it comes to telemarketing and cold calling, the final error that will be mentioned is too much talking. It is understandable that if you are new to sales or have a new job and want to impress. However, if you are talking too much when you are delivering your pitch you could alienate your client.

Keep in mind that you are a sales professional whose ultimate goal is to close the sale so consider these tactics when delivering your sales pitch.

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Telephone
Telephone
By jennalanger on 2008-12-11 10:01:07

Will Australia Post’s Demise Be Email Marketing’s Rise?

Australia Post has previously been considered too politically sensitive to sell, however, there are still suggestions that Australia Post may be privatised, incur price rises or deliver mail less frequently.

Have you considered how these changes will affect an advertiser’s choice between using email and direct mail marketing? Privatising Australia Post may result in advertisers turning to the Internet and email to get their message/product across to widespread audiences. Although going online may ultimately become more cost-effective and less time consuming for businesses, there many downsides to email marketing.

Many people have spam filters on their email boxes and receiving marketing emails may result in the emails going straight into the junk folder. It is also may be more be time consuming creating an advertising campaign electronically as due to differing computer settings on the potential client’s computer, the email campaign’s colours and design may not be a true representation of what the advertiser initially created.

In contrast the email marketing, direct mail marketing can be more personalised than as it offers the opportunity for one-on-one contact with the advertiser’s potential client. Advertisers also have control over reaching their target audience and in their chosen time frame by using Australia Post.

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Australia Post
Me, as a kid, in australia. (Sydney, I think.)
By BlueHairGroup on 2005-01-22 16:55:46